CENTER VALLEY, Pa. — Class of 2018 graduate Jensen Vieczorek may have followed her older brother to Penn State Lehigh Valley, but now she is charting her own course.
As a customer engagement consultant with PPL Corporation in Allentown, the Coopersburg native uses her degree in corporate communication while focusing on employee engagement.
“The decision to come to Penn State Lehigh Valley was easy for me," Vieczorek said. "My brother attended the same campus and absolutely loved it. I fell in love with the community atmosphere, as well as the close relationships I was able to form with students and professors. You can tell the professors there really want you to succeed and that makes a huge difference.”
She soon settled on majoring in corporate communication after meeting with Bob Wolfe, the corporate communication degree program coordinator and lecturer in economics at Penn State Lehigh Valley.
“Corporate communication seemed like the perfect blend of business and communications that could set me up for a successful career,” Vieczorek said.
“The decision to come to Penn State Lehigh Valley was easy for me... You can tell the professors there really want you to succeed and that makes a huge difference.”
--Jensen Vieczorek, Class of 2018 alumna
Now her communication skills are being tapped every day at PPL, which is one of the largest investor-owned utility companies in the country. From creating document standardizations for PPL’s intranet to enhancing employee engagement digitally or working on improving their chatbots, Vieczorek said she quickly realized her Penn State Lehigh Valley education got her ready for the job.
“I had concerns heading into my job; that I wasn't good enough, smart enough, that I wasn't able to learn everything I could have to prepare me for my career. I had the best professors who reassured me, and I soon discovered that I was much more prepared than I expected,” Vieczorek said. “I am learning at my job each and every day, but the classes, my internship experience, and learning how to engage with and manage relationships with all kinds of different people at school prepared me well for my job.”
While Vieczorek may have doubted herself, Wolfe said her ability was never in question.
"Jensen possesses an inherent drive and determination to master any endeavor she chooses. This was clearly reflected in her efforts to excel at Penn State Lehigh Valley and graduate in less than four years,” Wolfe said. “The corporate communication professors focus on preparing students for the marketplace and challenge them to achieve beyond what they believe are their capabilities. Jensen accepted those challenges and now benefits from a strong start to a very promising career."
As a young alumna, Vieczorek said she understands the power of her Penn State degree.
“I have a lot of pride in my school, and I would not be where I am today without it. I have formed many great relationships with my coworkers because we're Penn State alumni. It really goes to show how wide of a network the Penn State community is,” Vieczorek said. “I love that we're bonded by our school and are willing to support each other and want to see each other succeed.”