Summer 2017 Course Spotlights

Summer 2017 Course Spotlights

Course Name: Meteorology 3: Introduction to Meteorology
Instructor: Drew Anderson
Summer Session 1

Be Your Own Meteorologist

By taking the online Meteorology 3 course, students will learn to read the sky so they can make their own short-term weather forecasts and understand what is happening up in the clouds. With the help of your instructor, Drew Anderson, a television meteorologist and reporter in the Harrisburg area, students will learn the how’s and why’s of weather. His interactive video lectures, behind-the-scenes footage, and entertaining teaching styles bring meteorology to life. Students will get real-world knowledge of reading computer weather models just like TV meteorologists with videos shot at the television station. To get a small taste of what you could learn in this course, watch this video for one of the presentations you could see in this course.

 

Course Name: Economics 102: Introductory Microeconomic Analysis and Policy
Instructor: Robert Wolfe
Summer Session 1 & 2

Understanding the decision making of consumers

Do you ever wonder how people make purchasing decisions? Many decisions we make are made instinctively. This class will study how people satisfy their wants in the face of limited resources.  Microeconomics deals with the behavior of individual households and firms, and how government influences that behavior. This course is designed as an introductory course and has no pre-requisites. It satisfies both General Education Social Science credit and Bachelor of Arts Social Science credit.

 

Course Name: MKTG 310: Public Relations and Marketing
Instructor: Beth Michalec
Summer Session 1

Public relations and their role in growing a brand

Are you loyal to a particular brand or product?  Why? What makes you remember that favorite brand?  Answer to all three:  Your RELATIONSHIP with the brand or product, of course!  Marketing 310 examines the role of public relations in a company's efforts to manufacture and market its products and services. Students will analyze brands including Kodak, Coca-Cola, Under Armour, Nike, Disney, Subaru, Warby Parker, McDonald's, Southwest, Jeep, Apple, and Amazon, through readings, case studies and discussion boards. One of the most unique aspects of the course is its marketplace orientation. Every topic discussed in class is relevant to today’s public relations field, including fake news and the role of social media in a company’s brand. Students must take BA 303 and MKTG 301 before enrolling in this course.

“What helped me learn in this course were the discussion forums. What made them a great benefit to my learning, was that they discussed different topics every week. They give me the benefit of seeing what other people are talking about, and what their opinions are.” – Student Testimonial

 

Course Name: Economics 104: Introductory Macroeconomic Analysis and Policy
Instructor: Robert Wolfe
Summer Session 1

Thinking like an economist

Do you think the President of the United States has full control over our economy? Have you ever wondered why some countries are very wealthy and other countries are very poor? Macroeconomics is concerned with economy-wide factors such as inflation, unemployment, and overall economic growth. The course focuses on the determination of national income, on unemployment, inflation, and economic growth in the context of a global economy, and on how monetary and fiscal policy, in particular, influence the economy. This course is designed as an introductory course and has no pre-requisites. It satisfies both General Education Social Science credit and Bachelor of Arts Social Science credit.

 

Course Name: HPA 57: Consumer Choices in Health Care
Instructor: Suzette Benedick
Summer Session 1

Your role in health care decisions

The growth in health care information resources, the expansion of for-profit medical care, the consumer revolution, and increasing cost pressure mean consumers must be aware of the critical issues involved in health care decisions. This course will help students learn how to gather information about health and health care and synthesize and analyze that information to make good choices that will enable them to achieve and maintain good health, including making healthful lifestyle choices. HPA 57 also addresses the issue of intercultural competence, by addressing different cultural views of health and information on how culture influences interactions between patients and others in health care settings. This is a great introductory course for students interested in health care majors.

 

Course Name: Earth 101: Natural Disasters: Hollywood vs. Reality
Instructor: Drew Anderson
Summer Session 2

Exploring Natural Disasters: Hollywood Portrayals vs. Reality

WARNING: Taking this class will change the way you see Hollywood natural disaster blockbusters! Instead of just enjoying the movie, absurd scientific errors will now jump off the screen to you. This class will share the basics of weather, geology, and space science so that you have the skills to identify Hollywood’s fabrications. You’ll also understand why Hollywood natural disaster movies benefit the greater good of society.

“Mr. Anderson is very approachable and provided so many ways of understanding the material, readings, videos, and in class lectures. I look forward to labs and class interaction.” – Student Testimonial

 

Course Name: BA 422: Strategic Business Planning 
Instructor: Michael Krajsa
Summer Session 2

Reaching business goals through strategic planning

This is the capstone of the series of business administration courses in the bachelor of science in business degree. These courses collectively develop the skills and competencies necessary for the business administration student. BA 422W is designed for students to examine the discipline of strategic management and to develop an appreciation of the criticality of strategic management in guiding a business entity through a changing and challenging environment. The unique feature of this course is the non-profit service-learning project, which is embedded in the coursework. Students will choose which non-profit they would like to work with and will assist them in the needs of the organization.

"BA 422W is a highly intense, but very valuable course. This course teaches the necessities of being a leader not only in your local corporate world, but in the globalized economy that is becoming today's society. In this course you will learn the strategies of leading an organization to be great, and then how to stay there. These strategies are taught through a handful of real life case studies and stories from our world today. BA 422W requires a good deal of coursework to learn all that is needed to prepare you as a future leader, and therefore it is vital to stay ahead of the game on assignments and look forward, and not always play catch up. With proper preparation and diligence, this course can become one of the most valuable courses you take." – Student Testimonial

 

Course Name: STAT 200: Elementary Statistics
Instructor: David Livert
Summer Session 1

It’s all about statistics!

Ever wonder how weather forecasts, winning sports teams, and political campaigns are predicted? Statistics! STAT 200 will help students understand basic concepts of probability and statistical inference, including common graphical and numerical data summaries; notions of sampling from a population of interest; and connections between probabilistic concepts like the normal distribution and statistical inference. This course includes a field component with the Easton Hunger Coalition. Students will coordinate with area food pantries to conduct cross pantry surveys to see how much overlap each food pantry has with the clients they serve.

 

Course Name: MGMT 301- Basic Management Concepts
Instructor: Dr. Maung Min
Summer Session 1

Want to Know What Managers Do (in 6 weeks)?

MGMT 301 Basic Management Concepts exposes undergraduate students to the fundamental principles and basic concepts of management, with emphasis on organizational design, management processes, leadership, motivation, and managing teams and individuals in a global business environment. Understanding these principles and concepts is extremely important for students preparing for and entering the business profession. Managers plan, organize, lead, and control. These functions provide a foundation for MGMT 301 and are included in all course topics and modules.

Students will learn concepts of (but not limited to) Porter’ s 5 Forces, Balanced Score Card Leading Teams, Motivate, Ethics, and Organization Structure.