The Bachelor of Science in Business (BSB) is a professionally oriented business degree program that combines the theoretical underpinnings of core business disciplines, notably management, marketing, finance, and supply chain management, with applied study in a practical setting.

Students also develop written and oral communication skills, acquire contemporary computer skills, and engage in active and collaborative learning throughout the program.  The degree allows students to become familiar with the unique business environments of their local communities, a design that sets the degree apart from other business degrees offered both within the University and throughout the Commonwealth.

Choose from two areas of focus:

Marketing and management option

Emphasize the skills and knowledge necessary for the business professional to function in community and regional centers of commerce.

An individualized option

Tailor the program to your specific needs.

Enhance your coursework with the following opportunities:

  • Gain global experience through short-term study abroad
  • A vast alumni network of potential mentors
  • An active campus Business Society promoting professional development

Program Courses Include

  • Microeconomic Analysis and Policy
  • Business Information Systems
  • Negotiation Skills for Business Professionals
  • Leadership and Motivation
  • International Business Operations

Your Job Title Could Be

  • Marketing Manager
  • Business Analyst
  • Sales Manager
  • Government Service Executive
  • Account Executive
  • Business Development Manager

Recommended Academic Plans

Recommended Academic Plans provide the possible order of courses students might follow as they pursue a particular degree. RAPs are proposed schedules only. Individual student's schedules might look different if -- in consultation with an academic adviser -- the student has created a different plan. Care should be taken when changing the order of courses, as the RAP takes into account prerequisites and course controls. Changing the other of a RAP might be in the student's best interests and can occur with an adviser's guidance. For the final work regarding the courses needed for graduation in a particular major, all students should consult the University Bulletin and their degree audit.

Recommended Academic Plan: Marketing and Management option >>

Recommended Academic Plan: Individualized option >>