The Office of Strategic Communications at Penn State Lehigh Valley leads integrated marketing and communications efforts that advance campus priorities, strengthen the campus’s reputation and connect audiences with the people, programs and partnerships that demonstrate Penn State’s impact in the region.

Working with campus leadership, faculty, staff, students, alumni and community partners, the team manages news and editorial content, media relations, the campus website, social media, photography and video, graphic design, executive communications, crisis communications and brand stewardship.

Through clear, accurate and engaging communications, the office helps Penn State Lehigh Valley share its expertise, support student success and fulfill the University’s land-grant mission in the Lehigh Valley and across eastern Pennsylvania.

Strategic Communications Services

The Office of Strategic Communications provides strategy, guidance and creative support in the following areas:

  • Strategic communications and marketing planning
  • News releases, feature stories and editorial content
  • Media relations and campus spokesperson support
  • Website content and management
  • Social media strategy and content
  • Marketing campaigns and audience outreach
  • Photography and video storytelling
  • Graphic design and visual communications
  • Executive remarks and institutional messaging
  • Crisis and issues communications
  • Brand review and guidance
  • Communications analytics and evaluation

Meet the Strategic Communications Team

The Strategic Communications team brings together expertise in communications leadership, marketing, journalism, digital content, artificial intelligence, social media, website management and visual storytelling.

Ryan Abramson
Director of Strategic Communications 
Communications strategy, marketing, media relations, news and feature writing, executive communications, reputation management, and AI in marketing and communications
610-285-5000 - press 5, then 1 
[email protected]

Mary Kate Maguire
Marketing and Communications Specialist  
Website management, project management, digital content, strategy, web writing and editing
610-285-5000 - press 5, then 1 
[email protected]

Hope Green
Marketing and Communications Specialist 
Social media strategy, content development, audience engagement and multimedia storytelling
610-285-5000 - press 5, then 1 
[email protected]

Amy Gery 
Part-Time Graphic Designer 
Graphic design, visual communications and Penn State brand implementation