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In November 2025, Dr. Kristy Hove, director of enrollment management and campus strategy at Penn State Lehigh Valley presented at the North East Association for Institutional Research (NEAIR) conference.

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Director of Enrollment Management and Campus Strategy at Penn State Lehigh Valley Dr. Kristy Hove (center) with colleagues from the University at Buffalo at the regional NEAIR Conference.

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Data-driven insight may help decode the evolving college choice landscape

Penn State Lehigh Valley’s Kristy Hove is helping institutions better understand how today’s students choose colleges through data-driven research examining politics, perception and family influence. Presented at a regional higher education conference, her work highlights how analytics and student voice can inform enrollment strategy, communication and mission-driven planning across Pennsylvania.