Nearly 90 attendees at the latest Lehigh Valley LaunchBox Ladies speaker series event were encouraged to utilize design thinking to solve problems using empathy, creativity, and ideation.
The inaugural event held on Feb. 3 at Penn State Lehigh Valley gave students in sixth through eighth grades a glimpse into the many career opportunities in the science, technology, engineering and math (STEM) fields.
Denise Ogden, professor of marketing at Penn State Lehigh Valley, will speak at an event hosted by the Greater Lehigh Valley chapter of the American Advertising Federation (AAF) on the power of integrated marketing communications on Feb. 22 at the Penn State Lehigh Valley campus.
Denise Ogden, professor of marketing at PSU-LV, will appear on a panel of marketing experts to discuss different aspects of integrated marketing communications, on Feb. 22.