Dr. Denise Ogden

Denise Ogden
Professor, Marketing
Lehigh Valley, 217-M
2809 Saucon Valley Rd
Center Valley, PA 18034

Dr. Ogden is a Professor of Marketing at Penn State University‚Äôs Lehigh Valley campus.  Prior to pursuing a career in academia, Dr. Ogden worked in Public Relations for the U.S. Bureau of Reclamation, Alamosa, Colorado.  Upon arriving to Pennsylvania in 1989 she joined D&B (formerly the Dun & Bradstreet Corporation) where she gained experience in various positions.  There her accomplishments included development and implementation of a diversity training program and two national awards for outstanding performance.  While at D&B she also delivered marketing training (consultative selling).

In 2003 and 2013, Dr. Ogden was the recipient of the Lehigh Valley Campus Teaching Excellence Award.  Her research interests include integrated marketing communication (IMC), retailing and multicultural elements of business. 

Dr. Ogden holds a Ph.D. (Business Administration/Marketing) from Temple University, an M.B.A. from De Sales University (Marketing and Quality Systems), and a B.S. (Business Administration/Marketing) and B.A. (Psychology) from Adams State College (CO).  She is the co-author of a retailing text, a marketing text and a text on integrated marketing communication (IMC) and has published articles in many academic journals.

Courses Taught

  • MKTG 220 - Personal Selling
  • BA 322 - Negotiation
  • MKTG 310 - Public Relations
  • MKTG 327 - Retailing
  • MKTG 330 - Consumer Behavior
  • MKTG 422 - Advertising and Sales Promotion
  • BA 321 - Comtemporary Skills for Business Professionals
  • MKTG 301W - Principles of Marketing
  • MGMT 445 - Managing Differences in Organizations
  • Valuing Diversity (workshop)

Ph.D. in Business Administration with a concentration in Marketing, Temple University, 2002

M.B.A. with a concentration in Marketing & Quality Systems, Allentown College/DeSales University, 1996

B.S. in Business Administration with a concentration in Marketing, Adams State College, 1990

B.A. in Psychology, Adams State College, 1990