Penn State Lehigh Valley is offering a virtual digital marketing professional certification course that is self-paced.
Students will become dually certified through the American Marketing Association and the Digital Marketing Institute with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
Certified professionals will gain the confidence needed to develop and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognized, certified professional badge will be available for display on LinkedIn.
The Digital Marketing Professional Certificate consists of 10 modules, including Digital Marketing Foundations, Website Optimization, Content Marketing, Social Media Marketing, SEO, Paid Search, Display and Video Advertising, Email Marketing, Analytics, and Digital Strategy.
“Students will gain the latest and most up-to-date skills needed to thrive in today’s ever-evolving digital economy. With this dual certification in digital marketing, students will be prepared to create a cohesive, effective online marketing strategy,” said Cindy Evans, education program associate at Penn State Lehigh Valley.