Lehigh Valley hosts Council for Retail and Sales Regional Case Competition

group of men and women with awards

Winners from the 2018 Council for Retail and Sales Collegiate Competition held at the Lehigh Valley campus posed for a photo after the award ceremony. The 2019 CRS Collegiate Competition will be held Oct. 17.

Credit: Elaine Thode

CENTER VALLEY, Pa. — The Council for Retail and Sales (CRS) is taking the “Shark Tank” television show concept and applying it to a regional collegiate competition in retailing and sales. Undergraduate teams from two- and four-year colleges are eligible. Each team is tasked to solve a significant business opportunity for a company.

This year the sponsor for the competition is Walmart. The focus of the competition will be on helping Walmart grow their eCommerce business.

The top team will receive $1,000 to be divided by team members, and a traveling trophy that will be housed at the winner’s school. The second-place team will be awarded $400 to be divided by the team. The competition culminates in team presentations in front of a judge’s panel at Penn State Lehigh Valley. The competition is judged on the written executive summary and the presentation. 

The competition will be held on Oct. 17, at the Lehigh Valley campus in Center Valley, Pennsylvania. The deadline for teams to register is Sept. 30.

Case Information and registration is available at the CRS website. For more information, contact Denise Ogden at [email protected].

The CRS is part of Penn State Lehigh Valley's Innovation Center and works in conjunction with the Lehigh Valley LaunchBox.


  • Sept. 30 – Deadline for intent to participate
  • Oct. 11 – Executive summary due
  • Oct. 17 – Team presentations at Penn State Lehigh Valley

Dennille Schuler

Public Relations Specialist
Penn State Lehigh Valley

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