Corporate Communication
Corporate communicators are more than just writers; they are highly skilled professionals in the arts of planning, problem solving, and persuading. With a sharp understanding of their audiences’ needs, tastes, and interests, they know how to craft the right message and send it to the right audience at the right time. The Penn State Lehigh Valley bachelor of arts in Corporate Communication, with its cross-disciplinary coursework, provides a broad foundation of the skills necessary to successfully manage the considerable information flow required in organizations today.
Receive a broad foundation in
- Business principles
- Ethics
- Oral, written and visual communication skills
- Integrated Marketing Communications
With Fortune 500 companies and non-profit organizations right here in the Lehigh Valley, and close proximity to New York and Philadelphia, opportunities for field experience and alumni networking abound.
Program courses include
- The Mass Media and Society
- Public Relations and Marketing
- Social, Legal and Ethical Environment of Business
- Leadership and Motivation
- Interpersonal Relations in Organizations
Your job title could be
- Web Content Developer
- Social Media Manager
- Public Relations Specialist
- Communications Director
- Corporate Spokesperson
- Campaign Manager
Recommended Academic Plan
Recommended Academic Plans provide the possible order of courses students might follow as they pursue a particular degree. RAPs are proposed schedules only. Individual student's schedules might look different if -- in consultation with an academic adviser -- the student has created a different plan. Care should be taken when changing the order of courses, as the RAP takes into account prerequisites and course controls. Changing the other of a RAP might be in the student's best interests and can occur with an adviser's guidance. For the final work regarding the courses needed for graduation in a particular major, all students should consult the University Bulletin and their degree audit.
