Corporate communicators are more than just writers; they are highly skilled professionals in the arts of planning, problem solving, and persuading. With a sharp understanding of their audiences’ needs, tastes, and interests, they know how to craft the right message and send it to the right audience at the right time. The Penn State Lehigh Valley bachelor of arts in Corporate Communication, with its cross-disciplinary coursework, provides a broad foundation of the skills necessary to successfully manage the considerable information flow required in organizations today.
Receive a broad foundation in
Business principles
Ethics
Oral, written and visual communication skills
Integrated Marketing Communications
With Fortune 500 companies and non-profit organizations right here in the Lehigh Valley, and close proximity to New York and Philadelphia, opportunities for field experience and alumni networking abound.
Program courses include
The Mass Media and Society
Public Relations and Marketing
Social, Legal and Ethical Environment of Business
Leadership and Motivation
Interpersonal Relations in Organizations
Your job title could be
Web Content Developer
Social Media Manager
Public Relations Specialist
Communications Director
Corporate Spokesperson
Campaign Manager
Recommended Academic Plan
Recommended Academic Plans provide the possible order of courses students might follow as they pursue a particular degree. RAPs are proposed schedules only. Individual student's schedules might look different if -- in consultation with an academic adviser -- the student has created a different plan. Care should be taken when changing the order of courses, as the RAP takes into account prerequisites and course controls. Changing the order of a RAP might be in the student's best interests and can occur with an adviser's guidance. For the final work regarding the courses needed for graduation in a particular major, all students should consult the University Bulletin and their degree audit.
Home