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Lehigh Valley director of enrollment management presents at regional conference

As director of enrollment management and campus strategy at Penn State Lehigh Valley, one of Kristy Hove’s major responsibilities is to guide students and their families through the college selection and application process. She conducted a study focused on students’ criteria, with a checklist of traits students find most to least important during their college choice process, and recently co-presented her findings, “But Why? Decoding College Choice & Student Consumerism,” at the Northeast Association of Institutional Research’s annual conference.