Personal Branding | Determine Your Value
You have a lot to offer, and it is important to match your skills with your position. What makes you unique? What experience do you have already? These questions are important to consider when marketing yourself.
Have a Plan
Create a plan. Know that this plan will adjust, and may change completely depending on your experiences. Having a plan gives you focus. It is attractive to employers to see that you have an idea about what you want to do, and that you can communicate the reasons.
Develop Your Branding Statement
Your branding statement communicates your brand to others in the workplace. It is your statement of purpose in an abbreviated form. Practice your statement often to ensure that it sounds natural.
Understanding your value helps you confidently market yourself to employers and align your strengths with the right opportunities.
Have a Career Plan
A plan gives you direction—but it’s okay if it changes. Your career path will evolve as you gain new experiences, and that’s normal.
Having a clear (even flexible) plan shows employers that you’re focused, motivated, and able to articulate your goals and interests.
Create Your Branding Statement
Your branding statement is a short, clear summary of who you are and what you bring to the workplace. Think of it as your professional “why.”
Keep it concise
Make it authentic
Practice saying it out loud so it feels natural
You’ll use your branding statement in networking conversations, interviews, LinkedIn profiles, and more.